Ford reconsidered its strategy and introduced the third generation of the Focus in 2010 and offered it in the North American market as well.
Ford's CEO, Alan Mulally, insisted on his "One Ford" plan, trying to use the same platforms on both sides of the pond. The blue-oval brand offered the Focus in a few shapes, including the family-oriented station wagon. True, there were some differences between the car sold worldwide, but 80% of the parts were common.
Ford named its new design language "Kinetic Design" and was a step forward from the previous New-Edge Design. It was still formed by flowing lines, but there were fewer sharp angles. The front fascia received a new grille with a chromed horizontal slat that supported the firm's badge. It was flanked by the headlights, which resembled those installed on the Mondeo. Up to the B-pillar, there were no differences between the station wagon and the five-door hatchback. Yet, the long roof model got a third window behind the rear doors and a raked-forward D-pillar. On top of the tailgate, the designers installed a roof spoiler to enhance aerodynamics.
Inside, Ford created a much more modern dashboard than on its predecessor and fitted it with a standard 4" infotainment screen. In addition, an 8" unit was available as an option. Both featured the SYNC connectivity package, including Bluetooth connectivity. The rear bench featured a split-folding system that increased the trunk space from 23.8 cu-ft (673 liters) to 44.8 cu-ft (1269 liters).
The carmaker offered a choice of turbocharged diesel and gasoline engines, depending on the market. Power went to the front wheels only via a five- or six-speed manual or a six-speed automatic, depending on the options.
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