The fourth generation of the Sierra was introduced on the market in 2012 for the 2014 model year and was a completely redesigned pickup, which GMC made in several configurations, including a shorter four-door cabin named Crew Cab.
In a challenging market for full-size pickups, where Ford charged with its F-150 and Dodge competed with its new Ram, GMC had to find ways to attract more customers and boost sales for the Sierra. To succeed, it had to improve the cabin’s features and provide what its customers wanted and liked. Besides the three load ratings, GMC’s pickup boasted a Crew Cab configuration that was useful mostly for those who wanted to trade some cabin space for a longer bed in the back to load pieces of equipment, tools, and materials. In addition, the improved engine lineup, transmissions, chassis, and suspension were critical arguments that GMC’s sales force could use to attract buyers.
One of the most important versions of the 2013 Sierra was the Crew Cab, which was available with a choice of two bed lengths of 5.8 ft. (1.76 meters) and 6.6 ft. (two meters), an option that was not offered for the Double Cab. But GMC didn’t just change the beds and call it a day; they used different chassis with a shorter or a longer wheelbase, accordingly. Furthermore, the automaker made the vehicle in a few trim levels to fit everybody’s needs and budgets. As a result, while the lower grades featured white paint and black bumpers, the upper ones got chromed trims around the grille and shiny bumpers. The pickup also featured flared fenders on both axles and straight cutaways for the wheel axles. Unlike the double cab, the Crew Cab had an almost ten-inch longer cabin, mostly used for the rear doors and rear-seated passengers. But just like its sibling, it was fitted at the back with a built-in step in the bumper and a grab-handle on the bed’s edge to ease access to the cargo area.
Inside, the automaker offered customers the choice to go for a bench seat or individual seating at the front and a bench in the rear. As a result, the Sierra Crew Cab could accommodate five or six occupants in the cabin. While at the front, it was very similar to its Double Cab sibling, in the back, it provided more headroom and legroom. Still, the dashboard was the same, featuring an instrument cluster filled with all the dials and gauges a pickup driver needed. For the infotainment system, GMC installed a touchscreen atop the center stack that could’ve been operated with gloves on. But the automaker didn’t forget to provide the vehicle with enough safety features that included Forward Collision Alert and the Lane Departure Warning, which were available as an option.
Under the car’s skin was a newly developed chassis shared with the third generation of the Chevrolet Silverado. The front independent suspension and the rear live axle supported by leaf springs were typical for a full-size pickup truck. Also, GMC didn’t want to disappoint its customers and offered them either a V6 or a choice of two V8 gasoline engines paired with six-speed automatic transmissions.