Kia totally re-imagined the ProCeed from the ground up gave it a new bodywork and a new designation as a shooting brake. The automaker thought that those kids who grew up loving the Pro_cee'd first generation would go for the new ProCeed, and now they need more interior room for their family.
Over the years, the humble Kia cee'd evolved in many ways, and the nameplate was just one of them. As a result, the former Pro_cee'd became ProCeed, and the three-door hatchback evolved into a sporty-looking station wagon. Even though it was not exactly a true shooting brake since it had four doors plus the tailgate, it looked like one.
At the front, the car sported a fresh front fascia, which featured the “Tiger-nose” design language imagined by Kia's lead designer, Peter Schreyer. He was known as the father of the Audi TT's first generation, and he had a love for sporty-looking vehicles. As a result, the ProCeed was the car that inspired him, and, besides the new aggressive-looking grille, there were the swept-back headlights adorned with LED daytime running lights. On the lower part of the bumper, the designer placed a second grille with a trapezoidal shape flanked by triangular, vertical side scoops for the fog lamps. From its profile, the ProCeed featured a long roofline sloped down towards the back of the car. It was not as practical as a regular station wagon, but it looked better. The sculptured door panels, the flush door handles, and the darkened B- and C-pillars made the car look like a shooting brake. Furthermore, at the rear, the automaker installed slim taillights that emerged from the rear quarter panels to the tailgate. As a final touch, underneath the bumper, Kia installed fake exhaust tips, emphasizing the car's sporty character.
Inside, the automaker improved the materials' quality and enhanced the whole cabin. In front of the driver, the ProCeed featured a well-arranged instrument cluster with two large dials for the tachometer on the left and the speedometer on the right. They flanked a center-mounted TFT display for the onboard computer. Atop the center stack, Kia placed the infotainment's unit 7” touchscreen in a free-floating position. Thus, it joined the trend in the automotive industry, ditching the former integrated screens approach. The driver and their side passengers sat on high-bolstered seats separated by a tall center console that housed the gear selector (or the gear stick for vehicles fitted with a manual gearbox), a pair of cup holders with a sliding lid, and a storage compartment under the center armrest. At the back, the split-folding bench seat was wide enough for three passengers, although the headroom was diminished by the roof's shape. The trunk could hold up to 594 liters (21 cu-ft) of luggage, and owners could expand it by folding down the rear seats seatback.
Under the hood, Kia installed a range of turbocharged gasoline or diesel engines ranging from 140 PS (138 HP) to 204 PS (201 HP) paired with either a six-speed manual or a six-speed automatic. The ProCeed was available exclusively as a front-wheel-drive vehicle.
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