After it failed with the luxury pickup Lincoln Blackwood, the American carmaker tried again with the Mark LT, which was actually an upmarket version of the Ford F-150. And failed again.
Despite being built on the best-selling car in the world, the Mark LT proved that it was too expensive for what it had to offer and, despite showing more luxurious features, customers didn't buy it. While it was withdrawn from the U.S. market, it continued its production and sales across the border in Mexico.
With a revised front fascia and a bolder appearance, the Mark LT targeted landowners who wanted something more from their utility vehicles than what the mundane F-150 double-cab could offer. At the front, it sported the waterfall grille split in the middle, with similar headlights as the company's workhorse. The chromed vertical slats and the trims on the bumper offered a nicer look than on its predecessor, but it couldn't hide the vehicle's massive front area. More shining badges and trims were found on the sides, on the front fenders, and side sills. At the back, the bed could withstand up to one-ton items in it, and it was protected by a bedliner.
The interior received all the bells and whistles of a Lincoln Navigator, which was built on the same platform. At the front, a pair of wide, comfortable bucket seats covered in leather spoiled their occupants, while in the back, the bench could host three passengers. Inside the instrument cluster, Lincoln placed a new dashboard that featured an LCD in the middle, between the tachometer and speedometer.
Under the hood, Ford installed the famous Coyote V8 engine with a 5.0-liter displacement and paired it with a six-speed automatic as standard.