After successfully introducing the Silver Seraph lineup, the British car manufacturer Rolls-Royce made another step and unveiled the Park Ward model at the 2000 Geneva Motor Show.
While most automakers usually named the longer versions of their regular models LWB, the British luxury brand Rolls-Royce chose the Park Ward nameplate. That was to honor the exquisite coachbuilder with the same name. These vehicles were mostly hand-built and made for those who sat in the back of the ultimate luxury car from those times.
The Silver Seraph was the first Rolls-Royce that featured a BMW-sourced engine. But the bodywork was created by British designers and aerodynamically enhanced. Thus, the result was a sleek vehicle with luxurious styling. The glass-covered headlights and separate corner-mounted turn signals. From its profile, the extended wheelbase by 250 mm (9.8 in) was more visible on the rear doors, which were longer.
Inside, the Park Ward was tailored around customer demands but included wood trims on the dashboard and silver rings around the dials. At the back, occupants were spoiled with ample legroom while seated on the two-seat bench. As part of the options, the car featured a refrigerator with a champagne bottle and glasses.
The engine was developed upon the 5.5-liter V12 unit from the BMW 750i. It was paired with a 5-speed automatic gearbox. Unlike other models, the Park Ward was built to offer pleasure for rear-seat passengers.