What started as a version of the Celica became a distinct lineup in 1982, when the first generation of the Toyota Camry appeared on the market.
After the second oil crisis in the late 70s, many customers started to look for more fuel-efficient vehicles. But unfortunately, most American cars were big. So, despite the CAFE agreement, they couldn't have been named as economical compared to most Japanese cars. Toyota noticed this advantage and introduced the Camry in 1983 with small, four-cylinder engines and enough amenities inside to get a bigger slice of the market.
Toyota couldn't have won any design contest for the wedged-shaped, first-generation Camry. It was a car that matched the "form follow function" concept, which was enough for many customers. The narrow front fascia with squared headlights and the slatted grille was just the beginning. The Camry's straight lines and flat panels were far from being everyone's cup of tea. But those shapes helped the carmaker keep the production costs low. And yet, it added a particular upscale detail: a small window behind the rear doors.
Toyota could create a spacious interior by using a front-wheel drive platform with a transverse-mounted engine. The motor didn't intrude in the cabin, and thus the front seats could've been moved forward. That led to increased legroom for rear passengers who were seated on a bench profiled for two occupants. The driver faced a squared-looking instrument cluster filled with all the dials and gauges they needed. Moreover, Toyota even installed an LED digital clock next to the tachometer.
Under the hood, Toyota installed a choice of two inline-four gasoline engines for the American market, while other countries also got two diesel versions. Also, for U.S. customers, Toyota offered a four-speed automatic transmission as an option.