A teaser image of the all-new Chevrolet Spark has hit the Internet. The vehicle will debut on the 2 April at the Seoul and New York auto shows.
The teaser image shows off a slightly sleeker and more aerodynamic profile. Chevrolet claims the redesigned Spark has ‘a more sophisticated aesthetic that reflects the changing tastes of the global minicar market.’ Fair enough then, don’t change what’s not broken as the Chevrolet Spark has proven to be a popular seller in its segment in South Africa.
The new Sparks design has evolved and grown up with the segment, said Michael Simcoe, GM International vice president of Design. The youthful whimsy of the original Spark is still in its genes, but it is conveyed in more traditional proportions that reinforce the customers refined expectations.
Chevrolet has sold over1.1 million Sparks around the world since it went on sale as the Beat in India back in late 2009. Today, the Spark is available in 71 markets worldwide, selling the most in South Korea, followed by the United States and Mexico. The Chevrolet Spark is aimed at the young market with over a quarter of sales going to people under the age of 35.