Honda’s teaser video (at the bottom of this article) shows a new SUV called the Elevate. Based on our assumptions, we reckon this Indian-built SUV will be positioned to take on the Kia Seltos, Toyota Urban Cruiser and Hyundai Creta.
The brand has confirmed that the 2023 Honda Elevate will be a global model, with India being the first market to receive it. We understand the Honda Elevate will be riding on the same platform as the 5th-generation Honda City/Ballade. It’s fair to assume the powertrains from the sedan will be carried over too, and as a reminder, its a 1.5-litre naturally-aspirated petrol engine with 89 kW and 145 Nm. City/Ballade customers have the choice of either a manual gearbox or CVT.
This segment of the market is booming, both in South Africa and India. India is rapidly becoming a powerhouse for manufacturing and export of new vehicles.
According to Naamsa, the top country of origin in pure volume terms was againIndia, from which a whopping 165 910 vehicles (up from 129364 units in 2021) were sourced. That translates to 51.2% of total light vehicles imported in 2022.
Of course, several global brands have established large-scale production facilities in India, focusing primarily on entry-level vehicles. Indeed, 2 ofSA’s 5 best-selling passenger cars in 2022came from India (theSuzuki SwiftandToyota Urban Cruiser), with the remaining 3 produced locally.