zzdcar
Home
/
Reviews
/
Culture
/
Ford Will Delay Launches Of Bronco, New F-150, and Mach-E By About Two Months
Ford Will Delay Launches Of Bronco, New F-150, and Mach-E By About Two Months-April 2024
2024-02-19 EST 22:12:41

Image for article titled Ford Will Delay Launches Of Bronco, New F-150, and Mach-E By About Two Months

FoMoCo went into the 2020 calendar year with an ambitious launch schedule on deck, with a new cash cow F-150 on the way, along with buzz-generating Bronco, and mass-market-EV Mustang Mach-E SUV. All of those were meant to launch this year to great fanfare, pomp, and indeed circumstance. Then a global pandemic popped up and threw a fuck-off-huge wrench in the works.

All three of these important new models . Ford expects each new vehicle launch to be pushed back by about the same amount of time that its factories have been sitting not making cars. Ford’s plan was to re-start production in North America on Monday, May 18th (today), giving an inactivity delay of about two months.

Ford had a rough Q1, and has already predicted an even worse Q2 with as much . It then needs to get back on track and get its factories pumping out cars as quickly as possible. Adding this two months into its new vehicle launch timeline means the Mach-E and new F-150 should still launch in the second half of 2020, possibly joined by the compact Bronco Sport. The full-sized Bronco, however, will be pushed from a 2020 date out into the first part of 2021.

“We’re not going to do any additional delay to these launches beyond the impact of Covid-19 as a mechanism to conserve cash,” Hau Thai-Tang, Ford’s head of product development and purchasing, said Friday at a Bank of America analysts’ conference. “Given our inability to work in the assembly plants during the shelter-in-place restrictions, it will have an impact to program timing, in terms of the launches. But we expect the launch delays to be commensurate with the duration of the shutdown period.”

I do hope that in its desperation to return to producing cars, that the company isn’t rushing its workers into an unsafe workplace. Without massive testing efforts, we still have very little control over coronavirus in the U.S. It seems many people are of the belief that we have beat this thing and everything is going back to normal, but it bears reminding that nearly 20,000 new cases were found yesterday, and over 1,000 people died. An asymptomatic carrier of the virus can infect an unprepared workplace quite quickly.

I’m not saying Ford specifically isn’t prepared. I’m saying the United States isn’t prepared.

Comments
Welcome to zzdcar comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
Culture
I Can't Get Enough Of This YouTuber Who Builds Tiny, Fully Functional Scale-Model Cars
I Can't Get Enough Of This YouTuber Who Builds Tiny, Fully Functional Scale-Model Cars
I love tiny, of . I have a that is roughly half the size of a normal cat, and she’s perfect. I own a 2013 , which is like the miniature version of a normal-sized vehicle (at least here in Texas) — but beyond that, I also own a Hot...
Apr 24, 2025
Toyota Is Moving A Prewar 700-Ton Press Machine Halfway Around The World
Toyota Is Moving A Prewar 700-Ton Press Machine Halfway Around The World
closed its São Bernardo Plant in November 2023, marking the end of its first overseas production facility. The closure caps off a period of continuous car production in São Paolo, , lasting over 60 years. The plant was home to a Komatsu 700-ton press that predates itself. And now...
Apr 24, 2025
Watch ABS Fail When MotorWeek Tests A 1997 Chevy S-10
Watch ABS Fail When MotorWeek Tests A 1997 Chevy S-10
MotorWeek’s is some of the on the internet. The long-running automotive news magazine has a treasure trove of tests after being on the air for over 40 years. Where else can you find detailed instrumented testing of long-forgotten cars like the or a ? MotorWeek’s recent Retro Review upload is...
Apr 24, 2025
I Entered My Lifted Miata In A Real Off-Road Race, Here's What Happened
I Entered My Lifted Miata In A Real Off-Road Race, Here's What Happened
I have two automotive loves: The first is the Miata, the second is off-road racing. For a while I raced air-cooled Volkswagens in the deserts of California and Nevada and I was lucky enough to co-drive in a class 11 stock bug in the Baja 1000 a few years...
Apr 24, 2025
2024 Kia EV9: What Do You Want To Know?
2024 Kia EV9: What Do You Want To Know?
At long last, we are about to get behind the wheel of for the first time. Sure, , and sure, , and sure , but hey — what can you do? Anyway, before we get behind the wheel of this three-row electric beast, we want to know what you...
Apr 24, 2025
Subaru Had It Right All Along
Subaru Had It Right All Along
When first came to the United States, it sold small funky cars that were decidedly un-American. As the company grew its own identity and became more established in the U.S., it became the first automaker to offer an all-wheel-drive passenger car in 1975. Subaru was also an early-adopter of...
Apr 24, 2025
Copyright 2023-2025 - www.zzdcar.com All Rights Reserved