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Tesla Never Really Had Its Heart In The $35,000 Model 3
Tesla Never Really Had Its Heart In The $35,000 Model 3-April 2024
2024-02-19 EST 22:12:33

Image for article titled Tesla Never Really Had Its Heart In The $35,000 Model 3

I’m old enough to remember when the Tesla Model 3 was supposed to be the affordable Tesla, the one that , except we only ever really saw the $35,000 Model 3 in . Now it looks as if Tesla might soon be moving on from the $35,000 Model 3 for good.

First, I must share that today I personally enjoyed reading the headlines and time stamps on the following two Jalopnik stories from last year:

Image for article titled Tesla Never Really Had Its Heart In The $35,000 Model 3

Real roller coaster of emotions there. The thing is, the $35,000 Model 3 did eventually appear, though later you — Tesla sold it online only for a brief bit. That Model 3 was a $38,000 Model 3 but “software-limited” to get its price down to $35,000. Some people bought it this way, but when companies start making it actively harder to buy a product it’s a sure sign that said product’s days are probably numbered. That is possibly, in the case of the $35,000 Model 3, because Tesla .

All of which is to say, , the $35,000 Model 3 might soon be a thing of the past.

Sources familiar with the matter told Electrek that Tesla informed its staff that they weren’t allowed to “downgrade” new 2021 Model 3 vehicles to “Standard Range” and sell them for $35,000.

They are still allowed to software-limit features on 2020 Model 3 Standard Range Plus vehicles that are still in inventory and sell those to customers as Model 3 Standard Range for $35,000, but not the new 2021 Model 3, which comes with new features.

Earlier this year, Tesla CEO Elon Musk acknowledged that its cars aren’t affordable enough — implicitly including the $35,000 Model 3—saying that it was . Which is still a fair amount of money considering that Tesla buyers no longer get the $7,500 federal tax credit but it is, you know, a start.

It also allows us to move on from the idea that a $35,000 Model 3 was ever particularly affordable in the first place, or that a $35,000 Model 3 would even be particularly desirable, as software-limited as it ended up being. Because if you’re getting a Tesla without all the tech you’re kind of defeating the purpose of getting a Tesla at all.

That means that a $25,000 Tesla with most or all of Tesla’s tech would be a big step forward. But as we’ve learned with Tesla, we’ll just have to watch and wait.

I emailed Tesla for comment and will update this blog if I get a response.

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