Anybody else hear that the was setting up to be some kind of beastly FJ Cruiser successor? to the new Jeep Wrangler and hypothetical Ford Bronco? Yeah, sit back down.

It’s an insufferably enthusiastic crossover with red tow hooks.

According to citing a press release I can’t find anywhere the FT-4X, which is strictly a concept with no hope of being brought to life in earnest, is built on the crossover platform and co-branded with The North Face to appeal to #spontaneous #adventurous #youngpeople.

Gimmicks include a gauge cluster that looks like a smartphone, a storable sleeping bag that doubles as your armrest, door handles that are also water bottles (what?), a removable radio for tailgate parties, a window you can swap for clear or dark tinted glass, a GoPro integrated with the side mirror, storage cubbies and apparently four-wheel drive with low range.

Looks a little like a mashup of a Kia Soul, Honda Element and Jeep Renegade with some design elements from what I assume might have been the second generation FJ Cruiser.

But I wouldn’t get hung up on any of that, because the whole thing just feels like we’re being focused grouped to see if we might be interested in buying a Toyota-branded Jeep Renegade rival. Which, actually, might not be a bad thing.

Damn it, yeah, build us a Toyota Jeep Renegade! Don’t hate this thing too hard because it’s bitty. A fuel-efficient 4x4 with modest capability, city livability and Toyota truck quality would kind of rule and you know it.