The overarching result from the 2015 version of this survey is that quality of vehicles continues to increase. This survey focuses intensely on the customer ownership experience. As Ipsos says, "Any motor company can participate if they supply names for interviewing, agree to the rules of syndication and participate in meetings and decisions regarding the syndicate business in a transparent and open manner." "Once again we have seen a marked improvement in quality during 2014, despite growing technological complexity in vehicles" commented the Ipsos Automotive Business Unit Director, Patrick Busschau.
"Customers in South Africa are becoming increasingly demanding where product quality and general service levels are concerned, but the local motor industry continues to keep raising the bar or at least remains on a very high level." Essentially the survey has three parts:a competitive customer experience benchmarking measurement of the sales and service satisfaction of customers within franchised dealership networks, and a benchmarking of product quality with rankings based on problems per 100 vehicles (PP100). Over 30 000 owners are contacted during a 12-month period and the purchasing/service experiences are taken into account 10-35 days after delivery. Product quality interviews occur 90 days after purchase.
Toyota/Lexus Four consecutive Gold Awards Platinum Award (Best Overall LCV Brand (PP100 score of 33) Best Local Plant Manufacturing LCVs (PP100 score of 31) Toyota is also awarded with Gold as the Best Volume Passenger Car Brand with a PP100 Score of 31 Ranked first as the Best Local Plant Manufacturing Passenger Cars, with a PP100 score of 25. Lexus ES was awarded Gold in the category for Luxury Passenger Cars (PP100 score of 10) Toyota Yaris Hatch (PP100 of 25) Toyota Auris (PP100 score of 19) Toyota Avanza (PP100 of 24) Toyota Corolla (PP100 of 23) Toyota's Hilux Single Cab was the best Petrol Single Cab (PP100 of 26) and best Diesel Single Cab (PP100 of 31)
Mercedes-Benz: Gold Award as the Best Luxury Passenger Car Brand (PP100 score of 26) E-Class was recognised as the Best Top Executive Model (PP100 score of 17) and received a Platinum Award. The A-Class received a Gold Award as the Most Improved Luxury Passenger Car (PP100 score of 22, compared to 39 in 2014). It ranked alongside Toyota as the Best Local Plant Manufacturing Passenger Cars with a PP100 score of 25. Mercedes-Benz also scooped the Sports Coupé class with the C-Class Coupé (PP100 of 13).
Nissan: Nissan Sentra was the Best New Volume Passenger Car (PP100 score of 23) Best New Light Commercial Vehicle was the new Nissan Hardbody Petrol Double Cab (PP100 score of 24) Nissan Navara Diesel Double Cab also improved impressively from 56 to a PP100 score of 24 to be awarded Gold as the Most Improved Light Commercial Vehicle. Nissan's Almera (PP100 of 26) Nissan NP200 (PP100 of 45) received a Gold Award as the best Three-quarter Ton Vehicle Nissan Hardbody Petrol Double Cab (PP100 of 24) was the best Petrol Double Cab Nissan Navara Diesel Double Cab (PP100 of 24) the best Diesel Double Cab.
Kia: Kia's new Sorento ruled the roost as Best New Recreational Vehicle (PP100 score of 22). Most Improved Recreational Vehicle was, the Kia Sportage with a PP100 score of 34. Kia Rio Hatch (PP100 score of 25)
Audi: Audi A3/S3 Sportback which improved from 38 to 22. A3/S3 Sedan(PP100 of 22) Audi Q7 (PP100 of 13) as the best Large Recreational Vehicle.
Ford: Focus Hatch improved from a 2014 PP100 score of 59 to 29 in the latest results, making it the Most Improved Volume Passenger Car. Ford Ranger Diesel Single Cab's PP100 score of 33 was enough to earn it gold in the Diesel Single Cab category.
Volkswagen: Polo Vivo Hatch was the highest-ranked Entry Vehicle with a PP100 score of 30. Volkswagen Tiguan (13) rated as the best Small Recreational Vehicle
Honda: Jazz (PP100 score of 25)
Chevrolet; Sonic Sedan (PP100 of 24) Chevrolet Utility ( Gold in the Three-quarter Ton with a PP100 of 45)