zzdcar
Home
/
Reviews
/
Buying
/
At $4,995, Is This 1989 Mercury Cougar ‘Blue Max’ A Local Hero?
At $4,995, Is This 1989 Mercury Cougar ‘Blue Max’ A Local Hero?-October 2024
2024-02-19 EST 22:09:15

Nice Price or No Dice 1989 Mercury Cougar SE Blue Max

Cats are supposed to have nine lives and the many iterations of Mercury’s Cougar prove that cat-named cars can have almost as many. Today’s Cougar is an ’80s edition and wears a unique dealer-installed trim package. Let’s see what that’s all about.

Considering how long Porsche has been around as an engineering enterprise and car builder, you’d think it to be a company run by people who know a thing or two about what they’re doing. That’s why aftermarket modifications like the turbo setup on the we looked at yesterday are often greeted with skepticism. And it wasn’t just the bolt-on turbo and un-clean cats that brought out the inner skeptic in many of you. So too did the $34,999 asking price. That was considered just as dubious, resulting in the car earning a 76 percent No Dice loss.

According to current statistics, Ohio is the 34th largest state by area and currently the seventh largest in population. The state is also rich in automotive history. That all began in 1891 when auto pioneer John William Lambert built one of the first horseless carriages in America. A short eight years later, brothers James and William Packard founded their namesake auto-making business over in Warren, Ohio. Other notable Ohio automakers included Peerless, Willys-Knight, and the Baker Motor Vehicle Company, the latter of which made a number of electric cars and sold Thomas Edison his first car. Today, Ohio is notably home to Honda’s Marysville manufacturing plant along with a number of major Ford Motor Company operations.

Image for article titled At $4,995, Is This 1989 Mercury Cougar ‘Blue Max’ A Local Hero?

A lesser-known bit of Ohio automotive history is embodied in today’s . That’s the Blue Max trim package which was offered on the Mercury coupe for the 1985 to ’86 model years through a handful of Northeast Ohio dealers and then again in ’88-’89 as a more broadly- available model.

While obviously obscure, the Blue Max package is noteworthy enough to warrant a mention on the CoolCats. That site says that no record exists of the number of cars sold with the tape and badge package, but does note that variations included a small selection of colors ( yes, you could spec your Blue Max in red) and whether or not the dealer-installed luggage rack on the trunk lid was included.

Image for article titled At $4,995, Is This 1989 Mercury Cougar ‘Blue Max’ A Local Hero?

This ‘Blue Max’ comes in Twilight Blue Metallic and does comes with the semi-elusive decorative luggage rack atop the trunk. It also wears aftermarket wheels although the seller claims to have the original wheels and describes them as being in like-new condition.

The ad also speculates that this is one of only two Blue Max cars known to have survived. It seems to have been well-kept over the years, aiding in its attaining that unique survivor status relatively unscathed. Additionally, this is a one-owner car with just 70K on the clock and with a clean title.

The exterior looks to be in great shape with just some minor blemishes in the trim to call out and some awkward panel gap issues that are just a quirk of it being a Ford from the ’80s, a period in time when the company didn’t seem to be sweating the details.

Image for article titled At $4,995, Is This 1989 Mercury Cougar ‘Blue Max’ A Local Hero?

Things look even better in the cabin. There you’ll find Shar-Pei-like blue velour upholstery and color-matched plastics. Everything looks original save for a modern stereo. Also along for the ride is the dashboard-mounted plaque denoting the Blue Max trim package. Another plus, the seller says that smoking has always been verboten in the car. On the downside, this Cougar does come from the era of mouse belts so those annoying neck-trappers are present.

Image for article titled At $4,995, Is This 1989 Mercury Cougar ‘Blue Max’ A Local Hero?

Also present is a drivetrain consisting of the dull-as-dishwater 140-horsepower 3.8-liter Essex V6 mated to a four-speed AOD automatic transmission. This was the first year of the Cougar’s MN12 platform, shared with the contemporary Thunderbird, so it does benefit from an independent rear suspension, a first for the Cougar line. This one doesn’t seem to have any mechanical issues of note and comes with working A/C which is good since it’s most likely still R12. It also comes with its original paperwork and a $4,995 price tag.

Image for article titled At $4,995, Is This 1989 Mercury Cougar ‘Blue Max’ A Local Hero?

Okay, let’s wrap up by noting that, while obviously beloved and well cared for by its current owner, few if any, buyers interested in a Cougar of this era are going to be heavily swayed by this car’s Blue Max trim. What we’re interested in is how much sway that $4,995 price has. And remember, the car comes with two sets of wheels at that swaying.

What’s your take on this rare-if-you-care Cougar and that price? Does that seem like a deal for some Ohio auto history? Or, does the car, the history, and the price all underwhelm?

You decide!

Akron-Canton, Ohio, , or go if the ad disappears.

H/T to Don R. for the hookup!

Help me out with NPOND. Hit me up at [email protected] and send me a fixed-price tip. Remember to include your Kinja handle.

Comments
Welcome to zzdcar comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
Buying
Someone Willingly Paid $16,000 For A Maserati Ghibli On Cars & Bids. Don’t Make The Same Mistake
Someone Willingly Paid $16,000 For A Maserati Ghibli On Cars & Bids. Don’t Make The Same Mistake
Let’s cut right to the chase: buying a is not a good idea unless you have deep enough pockets for the upkeep. For those not in the know, they’re sirens. They draw you in with their premium Italian image and sweet songs of and then go in for the...
Oct 22, 2024
At $8,600, Would You Go Topless In This 1994 Cadillac Eldorado?
At $8,600, Would You Go Topless In This 1994 Cadillac Eldorado?
The seller of today’s Caddy claims they should be selling it at auction but says who’s got time for that? Let’s see if we have the time for this custom convertible at its non-auction price. Many of you agreed that the $950 asked for yesterday’s was “chump change.” Even...
Oct 22, 2024
At $18,500, Would You Lean Toward Buying This 2022 Ford Mustang?
At $18,500, Would You Lean Toward Buying This 2022 Ford Mustang?
Today’s Mustang is being sold by a towing yard, which means it’s probably a lien sale. Let’s see if this clean title convertible is priced to put a new buyer on the hook. The general consensus on last Friday’s was that it would be the perfect car for someone...
Oct 22, 2024
At $950, Would You Go All-In On This 1984 Plymouth Colt GTS Turbo Project?
At $950, Would You Go All-In On This 1984 Plymouth Colt GTS Turbo Project?
One of the calling cards of today’s Plymouth Colt is its “Twin Stick” overdrive gear change, which gives the car eight speeds going forward and two in reverse. Let’s see if this project car has anything else to offer. Just as Goldilocks discovered when appropriating Papa Bear’s lifestyle and...
Oct 22, 2024
At $5,900, Is This 1984 Nissan 720 4X4 A Solid Deal?
At $5,900, Is This 1984 Nissan 720 4X4 A Solid Deal?
According to its seller, today’s Nissan 4X4 shows “pride of ownership.” Let’s see if it would take swallowing one’s pride to pay its asking price. Opinions were split on how well the design of yesterday’s has held up over the years. Some of you commented that the design still...
Oct 22, 2024
Which One Of You Suckers Is Going To Pay Over $32,000 For A 25-Year-Old Toyota 4Runner
Which One Of You Suckers Is Going To Pay Over $32,000 For A 25-Year-Old Toyota 4Runner
The (and Tacoma) have a death grip on used values. It’s been this way for years. Go ahead, go try and buy any TRD trim that’s a couple of years old; it’ll cost you as much as a new one — not that you could buy a new one...
Oct 22, 2024
Copyright 2023-2024 - www.zzdcar.com All Rights Reserved