BMW M celebrates its 50th anniversary in 2022 and to celebrate, there will be a cool retro logo offered for BMW M and M Performance products.

Prepare the birthday celebrations as the 24th May 2022 marks 50 years of M GmbH. To mark the occasion, BMW will be offering a very cool-looking retro logo for new M and M Performance customers. This logo will be available on the vehicle nose, rear bumper as well as the wheels. Inspired by the classic BMW Motorsport logo, this emblem is unmistakably BMW, but stands out.

“With the classic ‘BMW Motorsport’ emblem, we would like to share our joy about the anniversary of BMW M GmbH with the fans of the brand,” says Franciscus van Meel, Chairman of the Board of Management of BMW M GmbH. “We have a great year ahead of us, which will be celebrated with unique product highlights and exciting performances. The M has long been considered the strongest letter in the world, and in our company’s anniversary year it is stronger than ever.”

The German performance brand also confirmed that 50 of itsiconic and historically significant M paint colours will be made available on some models in 2022.

The performance division of BMW is having a good run, with yet another sales record in 2021 in the crosshairs. The M division has a diverse arsenal of performance vehicles currently on sale, ranging from the BMW M135i xDrive in the hatchback segment, to the mighty M8 Competition in the grand tourer segment. Let’s not forget the incredible performance offered by the M SUV range either.

In 2022, BMW M will be launching the M3 Touring (station wagon), a very special BMW M4 coupe (which we suspect is the BMW M4 CSL) and work is well underway on the all-new BMW M2 coupe. With electrification in mind, BMW M is also planning its first electrified high-performance vehicle in the history of the brand.

Other M 50 year celebrations include many events, with headliners like theConcorso d’Eleganza Villa d’Este on Lake Como in Northern Italy, followed by the Goodwood Festival of Speed in Great Britain and the Concours d’Elegance in Pebble Beach, California and with such an illustrious motorsport history, the 24-hour race at the Nürburgring.

BMW South Africa confirmed it will be offering this new logo to its customers from the 2nd quarter of 2022.

Further Reading

BMW X3 M and X4 M Competition Price Announced

BMW M240i Performance Parts shown