zzdcar
Home
/
Reviews
/
Tech
/
BMW Tells Apple 'Thanks, But No Thanks' To iOS In The Car
BMW Tells Apple 'Thanks, But No Thanks' To iOS In The Car-April 2024
2024-02-19 EST 22:10:43

Were you wondering why BMW's roundel wasn't where it was announced that iOS will come to your car in 2014, even though BMW will be adding Siri integration to their cars that year? Now we know.

In case you missed it, Apple announced that 12 carmakers including Chevrolet, Jaguar, Nissan and Ferrari will come with systems starting next year designed to take iPhone integration to the next level .

In-car infotainment systems are nothing new. Over the last decade we've seen in-dash systems that…

But BMW wasn't one of them, despite their previous embrace of Apple through and the new .

Modern cars are more sophisticated than they let on. Loaded down with sensors and other electronic…

Why not? Because they don't see the need to change all their systems just for Apple.

The British autos website says a BMW spokesperson told them this:

"…the upshot is that as we have such an advanced multimedia offer that has been in vehicles in various guises for more than a decade it would not be that straight forward to start changing all of the architecture of a car as has been implied [by Apple]."

The company said that while BMW's infamous (and until fairly recently, infamously difficult to use) iDrive system can be potentially integrated with any software, they only see themselves focusing on their proprietary software for right now. The piece also highlights something else that's important to note before we expect Apple to show up in all our cars tomorrow:

Interestingly, BMW also added that "...vehicle OEMs pre-invest many years ahead of development" so it would come as a surprise if such a system (iOS in the car) became ubiquitous across manufacturers in the next few years - something several Tech publications have been very .

As I said in my piece yesterday, infotainment systems have come a long way since the clunky, frustrating first generation iDrive from 2002, but very few of them — if any — are as easy and fast to use as a smartphone. Apple integration to cars could help that, but I expect other carmakers will follow BMW's lead and continue focusing on what they've been working on for years.

In other words, don't expect the Apple-in-your-car revolution to happen overnight.

Comments
Welcome to zzdcar comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
Tech
Volkswagen EVs Can Now Power Your House For Two Days (Update)
Volkswagen EVs Can Now Power Your House For Two Days (Update)
Experts have said that one of the ways to speed up EV adoption is for them to support . The ability for owners to power their house off their car or from the grid is vital. Just nine EVs on the market currently support bidirectional charging, but now VW...
Apr 9, 2025
Costco Will Sell The Chevy Blazer EV At A Discount To Go With Your Rotisserie Chicken
Costco Will Sell The Chevy Blazer EV At A Discount To Go With Your Rotisserie Chicken
knows that you keep coming back for the and Kirkland brand, but you can now also buy a cheaper at your local warehouse. Chevy notified its dealers that members are eligible for a $1,000 rebate on the through January 2, according to . The discount is part of ,...
Apr 9, 2025
GM Says It's Dropping Apple CarPlay And Android Auto Because They're Unsafe (Update)
GM Says It's Dropping Apple CarPlay And Android Auto Because They're Unsafe (Update)
GM is still dealing with the fallout of its decision to drop Apple CarPlay and Android Auto in favor of developing its own in-house system. In the last eight months, the company has had to deal with while still maintaining its in-house system will be “.” Since neither of...
Apr 9, 2025
Truck Fans Would Rather Wait For A Toyota Tacoma EV Than Buy A F-150 Lightning Or Cybertruck
Truck Fans Would Rather Wait For A Toyota Tacoma EV Than Buy A F-150 Lightning Or Cybertruck
fans are already cooling on despite more options on the market and news of upcoming models from the likes of Chevy and Ram. The and have yet to be released, while the has recently joined the and for sale in the U.S. And, yet, all of these current and...
Apr 9, 2025
Danish Investors Dump Tesla Shares After Elon Musk Calls Strikes In Sweden 'Insane'
Danish Investors Dump Tesla Shares After Elon Musk Calls Strikes In Sweden 'Insane'
Danish pension fund PensionDanmark is dumping all of its stock and putting the U.S. EV maker on its exclusion list of the companies it chooses to invest in – or not. The fund is selling all of its shares due to Elon Musk’s refusal to enter into labor agreements...
Apr 9, 2025
Biden’s First EV Charging Station Goes Online After $7.5 Billion In American EV Investments
Biden’s First EV Charging Station Goes Online After $7.5 Billion In American EV Investments
Despite in investments for the development of in the , not a single charging station had gone live thanks to — until now. The first EV charger paid for by Biden’s Bipartisan deal has come online in Ohio, according to , which marks the operational start of what the...
Apr 9, 2025
Copyright 2023-2025 - www.zzdcar.com All Rights Reserved