zzdcar
Home
/
Reviews
/
Buying
/
Car Sales People Have Little Left To Do
Car Sales People Have Little Left To Do-October 2024
2024-02-19 EST 22:09:28

Image for article titled Car Sales People Have Little Left To Do

You’ve probably bought a car from a dealership before, or maybe you are lucky enough not to have. The pre-pandemic process was something like 90 percent awkward small talk with a salesperson, and then 10 percent signing a bunch of forms with someone in finance who actually seemed to work for a living. The salesperson, needless to say, was usually just there to get in the way. In pandemic times, that has become all the more evident.

That has also meant that there are fewer sales people in the aggregate, as dealers have realized efficiency gains, and many customers these days shop online, . For the salespeople remaining, it sounds like the job these days is less haggling and a lot of explaining things. Along the way, sales people have discovered a new concept, which is trying to make themselves useful.

Nick Downey, a 32-year-old car salesman at White River Subaru in White River Junction, Vt., said he used to spend days showing customers around the lot, where between 100 and 150 new vehicles were parked and ready to buy. Now, he monitors the phones and fields questions in online chat rooms from customers about details of the few cars available and when new orders might come in.

He says he has become a pro at explaining the new-car landscape stemming from the chip shortage.

“The majority of business is generated from the internet,” he said, adding that his pay has held steady as higher car pricing offsets the lower volume he sells. “We are starting to work our way away from that ‘we’re out to get the customer and get the upper hand’ stigma. We’re just trying to give a good experience.”

I do not mean to insult the work of people like Downey, but even in the old days any honest car salesperson would tell you that they were superfluous, more so perhaps in America because cars here are bought out of basic necessity, given the state of our public transportation. Often when someone is buying a car, in other words, it is a less a process of weighing the pros and cons of brands and segments than simply needing a vehicle right now, at the lowest price.

Anyway, one basic tenet of capitalism is that if a job doesn’t really need to exist then eventually, it won’t. And, what do you know, the system is doing its thing.

Employment at franchised car dealerships in the U.S. fell from 1.15 million in February 2020 to fewer than 900,000 two months later, according to the National Automobile Dealers Association. Some jobs were added back in the summer of 2020, but employment at dealerships has been stalled at around 1.08 million workers for the past year, according to data from the association.

Dealerships also are cutting back on their finance managers, said David Rosenberg, owner of New England chain DSR Motor Group. His dealerships trimmed the number of business managers—who earn about $110,000 annually between salary and commission—by roughly 40%. He once employed about five managers per dealership; now that number is about three, he said.

“With the chip shortage there’s less volume to handle and because profit levels are so high, it’s a good time to experiment with staffing,” he said.

If you’re buying a car in 2021, it’s likely that you’re doing most, if not all of your research and browsing online, which is probably better for everyone. And certainly better than the old system, which was showing up to a dealer and being like, “So, whatcha got?”

Comments
Welcome to zzdcar comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
Buying
At $18,500, Would You Lean Toward Buying This 2022 Ford Mustang?
At $18,500, Would You Lean Toward Buying This 2022 Ford Mustang?
Today’s Mustang is being sold by a towing yard, which means it’s probably a lien sale. Let’s see if this clean title convertible is priced to put a new buyer on the hook. The general consensus on last Friday’s was that it would be the perfect car for someone...
Oct 23, 2024
Which One Of You Suckers Is Going To Pay Over $32,000 For A 25-Year-Old Toyota 4Runner
Which One Of You Suckers Is Going To Pay Over $32,000 For A 25-Year-Old Toyota 4Runner
The (and Tacoma) have a death grip on used values. It’s been this way for years. Go ahead, go try and buy any TRD trim that’s a couple of years old; it’ll cost you as much as a new one — not that you could buy a new one...
Oct 23, 2024
Someone Willingly Paid $16,000 For A Maserati Ghibli On Cars & Bids. Don’t Make The Same Mistake
Someone Willingly Paid $16,000 For A Maserati Ghibli On Cars & Bids. Don’t Make The Same Mistake
Let’s cut right to the chase: buying a is not a good idea unless you have deep enough pockets for the upkeep. For those not in the know, they’re sirens. They draw you in with their premium Italian image and sweet songs of and then go in for the...
Oct 23, 2024
At $5,900, Is This 1984 Nissan 720 4X4 A Solid Deal?
At $5,900, Is This 1984 Nissan 720 4X4 A Solid Deal?
According to its seller, today’s Nissan 4X4 shows “pride of ownership.” Let’s see if it would take swallowing one’s pride to pay its asking price. Opinions were split on how well the design of yesterday’s has held up over the years. Some of you commented that the design still...
Oct 23, 2024
At $950, Would You Go All-In On This 1984 Plymouth Colt GTS Turbo Project?
At $950, Would You Go All-In On This 1984 Plymouth Colt GTS Turbo Project?
One of the calling cards of today’s Plymouth Colt is its “Twin Stick” overdrive gear change, which gives the car eight speeds going forward and two in reverse. Let’s see if this project car has anything else to offer. Just as Goldilocks discovered when appropriating Papa Bear’s lifestyle and...
Oct 23, 2024
At $8,600, Would You Go Topless In This 1994 Cadillac Eldorado?
At $8,600, Would You Go Topless In This 1994 Cadillac Eldorado?
The seller of today’s Caddy claims they should be selling it at auction but says who’s got time for that? Let’s see if we have the time for this custom convertible at its non-auction price. Many of you agreed that the $950 asked for yesterday’s was “chump change.” Even...
Oct 23, 2024
Copyright 2023-2024 - www.zzdcar.com All Rights Reserved