Citroens newly-independent DS brand has confirmed plans to introduce a six car global line-up.
Speaking at the unveiling of the Divine DS at PSAs design studio in Paris, Bonnefont said: “We created the DS brand in June. Our ambition is to generate growth by developing the product range in the mid-term to have six models which will be the same in all regions.”
This confirmed plans to put an end to distinct line-ups developed for specific markets, including China-only variants like the DS 5LS and DS 6WR models.
Bonnefont did not reveal what the six models would be, however reports suggest that the line-up might include a large and a small sedan car and a large and a small SUV. There are also rumours of a replacement for the DS3 hatchback as well as the DS4 and DS5 models.
Auto Express reports that while a timeframe is yet to be put in place for this whole development, the new approach underlines recently-announced plans to slowly distance DS from Citroen in Europe as well as in Asia.
Our ambition with the DS brand is to generate growth for the group, so we have two directions for growth, confirmed DS CEO Yves Bonnefont. One is to develop our product range, so today in Europe we have three cars on the market with the DS3, the DS4 and the DS5 and our ambition for the mid-term is to double that range.
This will be the same in all the regions because we have taken a global product strategy as a group, so these products in the future will have the attributes on the Divine, the concept we are revealing today.
Bonnefont also revealed that the brands growth will be spearheaded by the Divine itself which is based on three key attributes of the DS brand, which include “avant-garde design, visible technology, and refinement”.