The BMW Z4’s future is in doubt, due to low demand. Here’s what we know.

A report from Spanish publication Motor.es suggests that now is the best time to grab a BMW Z4 as production of the sporty two-door convertible is set to end in October 2025.

Are we sad? Yes. Are we surprised? No. See, despite the marketing material of every cabriolet showcasing a top-down utopia lifestyle, the reality is that the convertible life is far different. If you do decide to spend your days with the top down, you’re likely to get terminal sunburn.

Sales of convertibles have slumped over the past few years and it’s every brand that has reported the negative trend, not just BMW. We already know that Mercedes-Benz has cancelled the S-Class and SLC convertibles, and will be merging the AMG GT cabrio with the SL cabrio. The future of the C-Class cabrio and E-Class cabrio is in doubt, with rumours suggesting a CLE will combine the two.

Back in Bavaria, rumours suggest the 4 Series and 8 Series convertibles will become the 6 Series. With the Z4’s demise earmarked for October 2025, there’s time for one last facelift, or as BMW calls them Life Cycle Impulse (LCI), but given the model’s low sales volumes, we’re not likely to see radical changes.

With such low demand and now a potential end in sight, now could be a good time to look at owning one. Browse new and used BMW Z4 units here.

BMW Z4 Coupe future?

What’s interesting is this current shape BMW Z4 convertible shares a platform and engines with the Toyota Supra, and both are built at the same factory in Austria. With the future of the BMW-branded derivative in the spotlight, we’re left wondering if the Supra coupe could also be in doubt. Despite the striking looks, excellent performance and value, they are not a common sight on SA roads.

Further Reading

BMW Z4 M40i Review

BMW Z4 20i Review