The client is apparently a massive Ferrari collector and commissioned the one-off vehicle. The brief was simple: create a modern sports prototype inspired by the iconic 330 P3/P4 and 1966 Dino 206 S.
The project started in 2015 and according to Ferrari, the Ferrari P80/C project had the longest development time of any Ferrari one-off made to date. Typically, the Ferrari one-off program is essentially a current production model with a new-look skin, but the P80/C is something completely different. Using a 488 GT3 chassis as a basis, the P80/C is an out-and-out track car with performance its primary focus. There's extensive work done in the aerodynamics department, giving this Ferrari plenty of grip.
The customer also requested the car fulfil two roles. Firstly, a track racing setup which includes a massive wheel and 18-inch wheels, and secondly an exhibition package which features large 21-inch wheels but removed the big wing and aerodynamics, to highlight its actual shape. As for the price? Typically one-off Ferrari projects make no mention of how much money changed hands, but you can bet it was millions of Euros.