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Ferrari sales in 2012 best in 66 years
Ferrari sales in 2012 best in 66 years-January 2024
2023-12-14 EST 02:30:52

Ferrari has announced that 2012 was its best year in its 66 year history with global record Ferrari sales totalling a profit of 2.433 billion euro, with a trading profit of 350 million euro and net profits coming in at 244 million euro.

“We are all enormously proud of ending the year with these kinds of results despite the unfavourable economic backdrop in many European nations, and the distinctly hostile one in Italy,” said Chairman Luca di Montezemolo.

“The credit for this goes to the men and women in Ferrari, the strength of the brand, a very complete and highly innovative range, and our gradual expansion into automotive markets worldwide,” he added.

Staggering Ferrari sales records

Over the course of 2012, Ferrari sold 7 318 cars with an increase of 4.5% from 2011 where 7 195 cars were sold with revenue reaching 2.433 billion euro.

The U.S. was top of the list as the biggest market, with Ferrari sales up by 15% and exceeding the 2 000 car mark for the first time. Ferrari sales in Britain rose by 20% while China, Hong Kong and Taiwan made up the second largest market with sales up by 4% at 784 cars.

Germany grew 8.2% to 750 cars, while sales in the UK grew 20.4% to 673 cars and the Middle East and Africa continued with an increase of 4.5% with deliveries of cars rising to 556. In Italy, despite there being a 60% drop in sales, Ferrari ended the year with 318 cars delivered to dealerships.

Results delivered by brand related activities in Retail, Licensing and e-commerce which underwent reorganisation in 2012 also showed outstanding results with a 40% increase in operating margin to over 50 million euro.

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