The Ford Fiesta 1.0-litre EcoBoost has just been awarded the2013 Womens World Car Of The Year Award (WWCOTY).

A panel consisting of 18 experienced female motoring writers made this decision after taking into account things like safety, value-for-money, aesthetic appearance, storage space, child-friendliness, ease-of-driving, colour, sex appeal and environmental footprint. Along with winning the 2013 Womens World Car Of The Year Award, the Fiesta was also awarded with a WWCOTY Economy award for 2013.

The winner

The 1.0-litre EcoBoost engine fitted in the Fiesta with a 92kW power output and emits 99 g/km of CO2 and has already won “International Engine of the Year” in 2012 and 2013.

The stylish new Fiesta further offers a bold new exterior, an interior optimised for ergonomics and comfort, and Ford MyKey – an industry-first technology that allows parents to encourage safer driving and limit their teenager’s exposure to risk at the wheel.

Commenting on the win, Craig Von Essen, Product and Communications Manager for Ford Motor Company, Asia-Pacific and Africa, said the company was ‘thrilled’ to receive not only the economy car category award but the overall supreme award.

He added that “women pack powerful purchasing power, representing a huge market opportunity.”

“The fact that a respected panel of published and specialist women motoring writers selected the Ford Fiesta 1.0-litre EcoBoost is a significant accolade as we work to design, develop and market our vehicles, technologies and services in a way that captures the attention of this very influential buying group.”

The results of the 2013 Womens World Car Of The Year Award are as follows

Family Car

1. Audi Allroad

2. Volkswagen Golf

3. BMW 3 Series

Sports Car

1. Porsche Boxter S

2. Audi RS5

3. Toyota 86/Subaru BRZ

Economy Car

1. Ford Fiesta 1.0-litre EcoBoost

2. Kia Forte

3. Toyota Prius

Luxury Car

1. Range Rover

2. Mercedes-Benz SL550

3. BMW 6 Series

SUV Car

1. Mazda CX5

2. Hyundai Santa Fe

3. Nissan Pathfinder

Ford Fiesta 1.0-litre EcoBoost gallery