The Ford Fiesta has been named as the best-selling car of all-time in the UK after registering a total of 4 115 000 sales as of this July 2014.
The Fiesta was first introduced in the country back in 1976 and has been a B-segment leader for 27 of the past 37 years. The vehicle further surpasses the record of the Ford Escort which sold 4 105 961 in the 32 years it was on sale in the UK from 1968 to 2000.
It comes as no surprise that the Fiesta is doing relatively well in the UK, considering that some of Fords vehicles are engineered in Britain, including the award winning 1-litre EcoBoost turbo engine which was developed at the company’s research and development centre located at Dunton, in Essex.
Theres also the 1.6-litre EcoBoost engine that powers the Fiesta ST which is manufactured at the Bridgend Engine Plant, South Wales, while Dagenham Diesel Centre has engineered the new 1.5-liter TDCi diesel for the Fiesta.
The Ford Fiesta has gone from strength to strength and todays car combines style, value, driving dynamics and remarkable technologies such as the multi-award-winning 1.0-litre EcoBoost engine, comments Mark Ovenden, Ford Britain chairman and managing director. It continues to outsell its nearest retail competitor by more than two to one and that really tells the story of this extraordinary car.
In South Africa, the Ford Fiesta is also a popular car and routinely sells on average 500 units a month.