There’s some good news if you’re one of the people who didn’t get a chance to order a 2021 Bronco due to : Ford is going to offer you a discount. The discount will be available on all trims of the two and four-door 2022 Bronco, reports, so you won’t have to opt for a trim you didn’t want in order to get that discount.
Don’t get too excited though. While it’s a discount, it’s a small one, and it varies depending on what trim you choose. From Cars Direct:
The discount ranges from $250 to $975 and varies depending on Bronco trim and is likely meant to offset year-over-year price increases that CarsDirect first reported on back in October. The deal can be combined with Ford Plan Pricing but isn’t stackable with loyalty discounts or bonuses designed for returning Ford lessees.
The details of the pricing were sent to dealers in a bulletin obtained by Cars Direct. While it’s available on every trim, it would seem two-door Broncos get the bigger discounts:
Base: $800Big Bend $400Black Diamond: $975Outer Banks: $400Badlands: $975Wildtrack $800
Base: $250Big Bend: $250Black Diamond: $825Outer Banks: $250Badlands: $825Wildtrack $695
Customers will be able to take advantage of these discounts through December 31, 2022.
This new program of price protection for the Bronco will be an incentive that customers can apply to the price. This is just one of many programs Ford started offering to appease customers who were annoyed with production delays. From a to buy dealer stock rather than wait on a custom order to discounts on the whole for 2022, Ford is doing what it can to keep up with demand and keep customers happy. Whether or not it will be enough, though, remains to be seen. With the coming, the backlog that’s been plaguing is likely about to get a whole lot worse.