Pour one out for , race fans (if you were ever able to find an actual can of Rich Energy to pour out, that is). The saga looks like it’s finally over. The embattled would-be energy drink company and its bombastic leader are finally parting ways with the team.
Here’s the tweet from Haas F1 confirming the split:
While Haas cites the split as being amicable, I can’t help but notice how politely savage some of the other statements are. “While enjoying substantial brand recognition and significant exposure through its title sponsorship of Haas F1 Team in 2019, a corporate restructuring process at Rich Energy will see the need for a revised global strategy.”
That’s how I’m ending all my personal and business partnerships from here on out.
If you missed the drama here, it’s... a little complicated to explain. The elusive Rich Energy drink out of nowhere and was difficult to research. There were over , bad , unlawful , a founded by Rich CEO William Storey, a , and a . There have been more twists and turns than a soap opera, but it seems like we’ve finally hit the final episode.
This year, the only American team in Formula One debuted with a new look and a new title sponsor.…
It’ll be almost sad to see Rich Energy go. The company has certainly kept the 2019 season alive with intrigue and drama in a totally unprecedented way.
Where is Haas going from here? The team hasn’t said much on the sponsor front, but I think it’s fair to say that it’ll be better off—even without Rich Energy as a (pretty unstable) source of sponsorship income.