IndyCar named their new president of competition and operations today: Jay Frye. According to , Frye will replace Derrick Walker in the role, who resigned in August.

While Frye is perhaps best known for leading the Red Bull Racing NASCAR team to a Chase for the Sprint Cup entry in 2009, he has most recently been working as Chief Revenue Officer for Hulman Motorsports. Hulman Motorsports is the parent company of IndyCar and Indianapolis Motor Speedway, and Frye has been in that role since 2013.

Hulman & Company CEO Mark Miles had this to say to Racer on the hire:

Jay Frye’s resume is perfectly aligned with our organization’s strategic vision. He has both series and team experience, having successfully transformed and led Red Bull Racing and MB2 Motorsports before joining Hulman Motorsports. As our new President of Competition and Operations, he is ready to ensure the Verizon IndyCar Series continues to present great racing.

IndyCar always seems like it’s struggling to find an audience, and some of Frye’s record in NASCAR looks promising. In addition to his role in turning Red Bull Racing into a competitive team, Frye also built MB2 Motorsports from the ground up in the 1990s.

Frye also appears to have the support of the larger teams, with team owners Chip Ganassi and Roger Penske chiming in with words of support to Racer.

Penske told Racer:

Jay Frye’s vast understanding of our industry’s entire field of play, developed most especially through his strong work in NASCAR, makes him uniquely prepared for this new opportunity.

He understands our technical and competition issues and he will develop solutions that work for fans, teams and the series. As the new President of Competition and Operations, he is prepared to ensure IndyCar’s positive momentum keeps moving forward.

Technical and competition issues were a constant point of contention this season, and everything from new to and was hotly debated among the IndyCar faithful.

Frye outlined some of his goals for the series to IndyCar in theirof his promotion. Creating well defined goals, improving race control and consulting the knowledgeable heads in the paddock more often are all part of Frye’s overarching vision for the series.

We’ll see next year if Frye is able to turn around an entire series.

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