Despite the company confirming it won’t be releasing any new vehicles until 2025, Jaguar has begun work on a new all-electric platform.

That’s quite the statement to read, isn’t it? No new products until 2025. That’s three years of silence. Parent company Jaguar Land Rover will be busy as there’s a new Range Rover that’s about to go on sale, as well as an all-new Range Rover Sport that’s in development.

But, while the brand is quiet on the launch front, it doesn’t mean it has stopped working. Jaguar will be an electric-only car maker by 2025 and doing a recent investors call, the Jaguar Land Rover boss Thierry Bollore said it will be developing its own new electric car platform.

This news comes from Autocar and it comes as a bit of a surprise as it was previously assumed the British carmaker would be using an electric platform from another company. Going in-house will not be cheap, but this new platform which is apparently nicknamed Panthera should spawn multiple models.

“Concerning the newJaguar, we’re making unique proportion a priority. That’s the reason why at the moment we do it by ourselves,” Bollore said. “The proportions are crucial to get what we want from Jaguar. The platform is a consequence of proportions we’ve decided on. They’re absolutely bespoke.” said JLR chief financial officer Adrian Mardell.

What does this mean for the future of Jaguar? While Land Rover will continue to offer its premium SUVs, Jaguar will be going up a segment and will attempt to play in the ultra-luxury space, as a rival to Bentley. There will be two electric crossovers and a 2-door coupe from 2025.

Jaguar knows it’s lagging a bit behind, with the all-electric I-Pace taking just 3% of company sales in the last financial quarter and overall sales were just under 14 500 units, which is the worst performance for Jaguar since December 2013, according to Autocar.

Further Reading

Jaguar I-Pace Review

Jaguar F-Pace Review