The year is young, but I think we've got ourselves a solid contender for Coolest Pickup Of 2014. The tread-wearing RaptorTRAX looks damn near unstoppable, and I can only imagine what we're going to see it do with behind the wheel.

Block posted to his that this beast is Ford's insane desert-running truck modified by Ford-tuner SVC (Special Vehicle Concepts) with a Whipple supercharger, which should give the car's stock 6.2-liter V8 a lot more power.

As for turning a desert truck into a snow murderer, Block turned to Mattracks, who provides the hardware, make tread setups for almost everything from ATVs to , and now apparently Ford Raptors. With a contact patch that's significantly larger than a traditional tire, tracks make it possible to roll over obstacles that would flatten round rubber. Beyond a lift for clearance, no modification is generally required to fit them.

This is Ken Block's latest toy, a 400HP Subaru WRX STI, stripped and caged and outfitted with a set

The lucky bastard plans to use it for "backcountry snowboarding expeditions."

Though Block planned to reveal his treaded Raptor "mystery project" tomorrow, it seems Ford's Truck Communications Manager Mike Levine saw fit to drop what he's calling "RaptorTRAX" on us today!