Kia has officially revealed its arrestingly styled 5th-generation Sportage. Not only does it fully incorporate the brand’s “Opposites United” design language, but the newcomer’s avant-garde fascia is dominated by an extended curved instrument cluster/touchscreen panel.

Whereas the current generation Sportage has the chunky proportions and upright stance that are hallmarks of virtually all contemporary family cars (in addition to adistinctive tiger-nose-themedfrontal design, to be fair), its successor doesn’t look like a bigger version of theSonet, which was recently introduced in Mzansi, or its smaller Seltoscompact family car sibling…

The all-new Sportage X-Line, meanwhile,features a unique bumper, side sill and curved roof rack.

No, just as was the case with its closely related cousin, the new Hyundai Tucson, Kia’s newcomer marksa major departure from the previous model– in terms of its styling, as well as itsadvanced digital interface.It’s the brand’s 2nd model, after theEV6 battery-electric crossover, to incorporate the company’s expressive new “Opposites United” design language.

Like its EV6 sibling, the 5th-generation Sportage features crisp, taught character lines that ripple across the surfaces of its sheet metal. There’sa detailed-orientated black grille graphic that spansthe width of the front end (in fact, it wraps around it!) and elongated boomerang-shaped LED running lights that curve upward totrace the edgeof the family car’s clamshell bonnet.

The side-window area, meanwhile,narrowstowards the rear, where blacked-out C-pillars create a floating roofeffect,while at the rear, the newcomer’s shoulder lines slopegently downward to meet the top edges of the ornate LED tail-light clusters. Although less pronounced than on the EV6, the new Sportage’s tail lights blend intoa distinct ridge halfway up thetailgate, which effectively kicks up the rear end.