*pictured is the Mercedes-Benz G63 AMG 6×6*
Here’s some very interesting news. Mercedes-Benz has announced it will be expanding its product range into different segments. What exactly does this mean? Essentially, you’re looking at a Mercedes-Benz bakkie within the next few years.
“The Mercedes-Benz pickup will contribute nicely to our global growth targets,” says Dr.DieterZetsche, Chairman of the Board of Management Daimler AG and Head of Mercedes-Benz Cars Division. “We will enter this segment with our distinctive brand identity and all of the vehicle attributes that are typical of the brand with regard to safety, comfort, powertrains, and value.”
Volker Mornhinweg, Head of Mercedes-Benz Vans, adds: “As part of our ‘Mercedes-Benz Vans goes global’ strategy, the pickup is the ideal vehicle for the international expansion of our product range with a newly developed model.”
This new Mercedes-Benz pickup will aimed at the markets ofSouth Africa, Latin America, Australia, and Europe – all of which areshowing great growth in this segment. Yes, you heard right. South Africa will be receiving the Mercedes-Benz Bakkie and Mercedes-Benz SA has already commented.“This is a really exciting time for Vans. This will give Mercedes-Benz Vans the opportunity to reach a whole new customer in an entirely new segment. For Mercedes-Benz South Africa this gives us the ability to offer the customer the entire spectrum of products to suit not only their business needs but also cater for their lifestyle requirements – from a car, van, truck, bus and now the pickup.” says Nicolette Lambrechts, Vice-President Mercedes-Benz Vans South Africa.
And now the speculation starts. What will this Mercedes-Benz bakkie be called? Does Mercedes-Benz have any letters left?