We at Cars.co.za do love a good motoring marketing campaign, so be sure to check out some of the best car adverts to see what we’re talking about. To coincide with the launch of the facelifted Volkswagen Polo, Volkswagen has announced its PoloTAG campaign.

The faceliftedVolkswagen Polo was launched in South Africa not so long ago and to coincide with its arrival, Volkswagen South Africa has come up with an interesting campaign. Due to the popularity of the Volkswagen Polo, this campaign is going to be a hit.

PoloTag: How it works

All you need to do is be in the right place at the right time, have access to Twitter and a valid driving licence. The campaign kicks off in Cape Town (1-2 August), Durban (8-9 August) and Johannesburg (15-16 August) and is a great chance to get behind the wheel of the new Volkswagen Polo.

The challenge is relatively straight forward. You will need to spot the heavily branded Volkswagen PoloTAG car, tweet @VolkswagenSA the car’s location and you could stand a chance of a test drive right there and then. IfVolkswagenSA replies to you with #YoureIt, the vehicle will stop and you’ll have two minute to reach it (an electronic board will display your Twitter handle and a two-minute countdown clock on the top of the car.

Once you’re driving, enjoy the car, and play with the features, but if someone else spots you, then your time is up and that person takes over. To sweeten the deal, the top 10 players who manage to drive the longest go into a draw to win the new Volkswagen Polo for a full year. Cities are quite big places to hide in, so Volkswagen SA will be tweeting landmark clues to help you. For the exact routes and more information, you can visit the VW PoloTag minisite.

PoloTag video