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Porsche To Expand Presence Across Africa
Porsche To Expand Presence Across Africa-April 2024
2023-12-14 EST 02:30:51

In line with the brand’s global 2018 development strategy, Porsche Middle East and Africa FZE, are planning to expand their presence across the region.

The automaker will also identify and partner with dealerships that meet its standards as it seeks to penetrate the market particularly in sub-Saharan Africa.

A new dedicated investor communication platform

The announcement comes together with the launch of a new dedicated investor communication platform which marks a key development in the brand’s regional growth strategy. The brand is currently looking after 19 markets across the Middle East, Levant, Africa (excluding the Maghreb states) and India.

“With the implementation of the investor communication platform, we have made substantial progress towards our 2018 growth target. Porsche is looking for investors that are as passionate about the brand as we are, and with the local market expertise to help us deliver an unparalleled experience and unrivalled service to customers,” commented Christer Ekberg, Managing Director at Porsche Middle East and Africa FZE.

With introductions of new models such as thenew-generation Porsche Panamera – including Porsche’s first plug-in hybrid drive in the luxury class and the Panamera S E-Hybrid, Porsche Middle East and Africa saw a successful finish of the third quarter in 2013. Deliveries have also increased by 38% compared to the same period in 2012.

In addition, Porsche also celebrated the world premiere of the production version of the first ever plug-in hybrid super sports car, the 918 Spyder, at this year’s Frankfurt Motor Show. First units of the model are scheduled to be delivered to Middle Eastern customers next year.

The remainder of the year will also see a focus on the 50th anniversary of the legendary 911, with the regional debut of three new 911 models: the 911 GT3, 911 Turbo and Turbo S, in addition to the exclusive 911 50th Anniversary Limited Edition. Preparations for the launch of the all-new Porsche Macan, a sporty SUV in the premium segment set to arrive in 2014, are also under way.

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