zzdcar
Home
/
Automotive news
/
Skoda Auto India introduces Peace of Mind campaign; aims to improve after-sales experience
Skoda Auto India introduces Peace of Mind campaign; aims to improve after-sales experience-November 2024
2023-12-14 EST 02:30:04

Skoda Auto India introduces Peace of Mind campaign; aims to improve after-sales experience

- Aims to lower the overall cost of maintenance by 21 per cent

- Roadside assistance extension now available for up to nine years

Skoda Auto India recently launched the 2021 Octavia and the new Kushaq SUV in India. With two more models likely to be launched in the form of the Kodiaq and a mid-size sedan this year, the Czech carmaker has introduced the ‘Peace of Mind’ campaign to strengthen its ownership and aftersales experience.

Front View

The initiative is designed to cater for four key areas – cost of ownership, customer reach, convenience, and transparency. First up, Skoda aims to reduce the ownership cost by revising the prices of spare parts, service intervals, and by reducing engine oil prices by up to 32 per cent. This is expected to bring down the overall cost of maintenance by up to 21 per cent for a period of five years/75,000km; depending on the model. Customers can also opt for an extended warranty for the fifth and sixth year along with an array of service plans.

To expand its footprint in the country, Skoda targets to set up 185 aftersales touchpoints in Tier-two and Tier-three cities along with mobile service units for better accessibility. Another aspect includes the widening of digital services through the ‘MySkoda’ mobile application. Through this app, Skoda vehicle owners can have access to a host of features such as a service cost calculator, accessories, owner’s manual, booking of service appointments, and test drives. Additionally, roadside assistance can now be extended for up to nine years.

Right Front Three Quarter

Zac Hollis, Brand Director – ŠKODA AUTO India, commented, “One of the key pillars under the India 2.0 strategy is enhancing the ownership experience and focusing on customer delight. The ‘Peace of Mind’ campaign has been designed with this objective. We have taken measures that reduce the maintenance costs and offer class-leading warranty across the range, which highlights the confidence we have in our products and service offerings. With the recently launched Kushaq, we have entered a new phase of growth in our India journey. We will continue to prioritise our customer-centric approach and have a clear roadmap on delivering the best ownership experience to our customers.’’

Comments
Welcome to zzdcar comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
Automotive news
Volkswagen India to implement new brand design and logo across its dealer outlets in India
Volkswagen India to implement new brand design and logo across its dealer outlets in India
- New brand design and logo implemented in 30 touchpoints in the first phase- To provide behavioural training to employees and dealer partnersVolkswagen Passenger Cars India has announced the implementation of the new brand design and logo across all the 150 dealerships in the country. Following the phase-wise approach, the new...
Nov 27, 2024
New Audi e-tron to be launched in India tomorrow
New Audi e-tron to be launched in India tomorrow
- The Audi e-tron will be offered in two variants- The model will be available in standard and Sportback body stylesAudi India is all set to launch the e-tron electric SUV in the country later this week on 22 July. The company has already announced the variant details of the...
Nov 27, 2024
India-bound Hyundai AX1 micro-SUV interior details leaked
India-bound Hyundai AX1 micro-SUV interior details leaked
- Will be the smallest SUV in Hyundai’s SUV portfolio- Likely to be called ‘Casper’ in international marketsLate last year, Hyundai began testing a new micro-SUV codenamed AX1 in its home country. Expected to enter production in the coming months, the AX1 aka Casper could also be introduced in the...
Nov 27, 2024
Mercedes-Benz EQG Concept to be revealed at the IAA Mobility in September 2021
Mercedes-Benz EQG Concept to be revealed at the IAA Mobility in September 2021
- Electric version of the G-Class expected to be showcased at the IAA Mobility in Munich - Changes will be limited to electric powertrain, features and design expected to be carried from the regular model German premium car manufacturer, Mercedes-Benz will showcase the electric version of the G-Glass – the EQG, in...
Nov 27, 2024
Skoda India opens new showroom in Mumbai
Skoda India opens new showroom in Mumbai
- Located at Andheri West, Mumbai - 30 new dealerships to be opened in next six monthsWith the addition of two new cars in India lineup, Skoda Auto India is now reinforcing its sales and service network across the country. Under the Czech carmaker’s development plan of opening 30 new dealerships...
Nov 27, 2024
Skoda India inaugurates a new showroom in Bangalore
Skoda India inaugurates a new showroom in Bangalore
- Raja Motors is located in the Mahadevpura region of Bangalore- The new facility is a part of the brand’s plan to open 30 dealerships by December 2021Skoda Auto India has opened a new showroom in Bangalore. Located at 1, Outer Ring Road, Maruthinagara, Mahadevpura, the new facility is known...
Nov 27, 2024
Copyright 2023-2024 - www.zzdcar.com All Rights Reserved