zzdcar
Home
/
Reviews
/
Buying
/
The Most Interesting Car Toyota Makes Is Too Luxurious for America
The Most Interesting Car Toyota Makes Is Too Luxurious for America-October 2024
2024-02-19 EST 22:09:42

Forget what you’ve heard; the isn’t a “Japanese Rolls-Royce.” The Century is very much its own thing. It’s Japan’s interpretation on the ultimate luxury automobile and unlike any other car, luxury or otherwise, ever made.

It sits at the very top of Toyota’s lineup, above even the Lexus LS flagship. After driving the and , I’ve finally leveled up to drive Toyota’s premium Japanese domestic lineup with the Century.

Advertisement

( Toyota of Japan loaned us a Century to drive for a few days with a full tank of gas.)

Yet there’s nothing groundbreaking about the Century. It’s a sedan with four doors, a boot, an engine, and four wheels. But it’s the details and the history behind the Century that makes it the special automobile it is.

Advertisement

Honed over decades, the Century is made with unmistakable craftsmanship. Toyota limits production of the Century to just 50 a month, partly to keep exclusivity but also because that’s as many as even a corporate megalith can make.

Image for article titled The Most Interesting Car Toyota Makes Is Too Luxurious for America

The “phoenix” badge, inspired by the golden phoenix that adorns the Kinkaku-ji temple in Kyoto, sits on the intricate grille. It takes six weeks to finish, and each layer of the seven-layer paint taking four and a half hours to wet-sand. Only four workers are qualified to work on the Century’s paint, which is required to have a mirror finish. Centuries are painstakingly inspected thoroughly to make sure there aren’t any imperfections such as orange peel or panel gaps.

Image for article titled The Most Interesting Car Toyota Makes Is Too Luxurious for America

Advertisement

The third-generation looks unmistakably like the Centuries before it, with a modern touch, taken from the Japanese royal family’s Century Royal which was shown in 2006.

This latest generation carries on from there, with sharp and simple lines, never diverting from the status quo. Each crease and body line is stamped and smoothed out to the point of obsession at Toyota’s Higashi-Fuji plant. Each panel gap is identical on every car. There aren’t any irregularities in the Century’s bodywork. It has to be perfect because the people who buy these cars demand only the best.

My dad, whom I thank for passing on his love of Toyota sedans to me, once said “you can’t be in middle management and buy a Century. You have to CEO, chairman, or president of something.”

That’s exactly the type of people who buy a Century in Japan; royal family members, top government officials, masters of the universe. Basically, if your name isn’t on a building in downtown Tokyo you needn’t apply.

Advertisement

Image for article titled The Most Interesting Car Toyota Makes Is Too Luxurious for America

This latest-generation Century goes back to a V8 (as it had in its first generation). Some will be saddened by the loss of the V12 engine of the previous-generation, unique to the Century, but the new engine doesn’t lose anything in terms of smoothness or performance. The new powertrain isn’t actually that new - it comes from the previous generation Lexus LS600h.

Image for article titled The Most Interesting Car Toyota Makes Is Too Luxurious for America

That means under the heavily padded bonnet, and under all the plastic cladding, is a 5.0-liter V8 engine which produces 381 horsepower and 376 lb-ft of torque mated to an electric motor developing 224 HP and 221 lb-ft of torque. Due to some weird mathematic equation the combined figure is 431 HP and a many torques.

Advertisement

The Century is about the same size as other full-size luxury sedans at 210 inches long, 76 inches wide, and 59.3 inches tall. It’s no lightweight either at a hefty 5,525 pounds. But something as over-engineered and luxurious as this was never going to lightweight.

It drives just as you’d expect a car like this to drive. It’s very wafty. The Century isn’t about the driving experience, it’s not even about the front seat. The whole point is being driven while enjoying the massage seats in the back.

You notice it straight away as soon as you set off, the steering is phenomenally light. It’s lighter than both the Alphard and Crown, which weren’t exactly rough agricultural products.

Advertisement

I was surprised by how normal and docile it was. Sure, it’s a big car but it wasn’t obnoxiously large like a Rolls-Royce. You could still squeeze your way down neon-lit Tokyo alleyways after-hours with ease.

What it’s all about is giving the rear passengers, particularly the one in the rear-left seat, the most opulent, isolated, and comfortable ride possible. There were two stand out in the Century for me; the isolated silence and the seats. First, the quietness.

All the problems have to do with up front, which is irrelevant to the sort of people who buy these. Infotainment will get outdated quickly, the rear parking camera already is. There’s no front camera or 360-surround camera like Crown. No heads up display.

There’s good reason for this, though: a Century must never break down. That’s why Toyota only uses tried and tested technology. The V8 hybrid proved to be reliable for over a decade in its Lexus LS application. The infotainment, while starting to get dated and shared with other Toyota models, will never malfunction. It’ll stand the test of time and hopefully last as long as the car’s namesake.

It’s hard to justify $180,000 for a Toyota to people outside Japan who don’t understand the cache that comes with the Century name. Stealth wealth. Ironic how the Century is meant to be understated, an expensive car that’s meant to go under the radar. But the reputation of these in Japan means people outside are curious who’s inside. That’s why it’s worth forking out ¥162,000 ($1,495) for the optional curtains.

Image for article titled The Most Interesting Car Toyota Makes Is Too Luxurious for America

Image for article titled The Most Interesting Car Toyota Makes Is Too Luxurious for America

If you know, you know. The Century is truly a car fit for royalty. It doesn’t need to explain itself, it is what it is. It might be a hard sell to overseas markets but that’s fine because since 1967 Toyota has only sold 100 Centuries outside its home market. That’s why the Century has remained so purely Japanese (read: old school) in its function and execution.

Advertisement

Much like Japanese culture, the Century is old school wrapped up in a modern (enough) looking It most certainly isn’t a Japanese Rolls-Royce, but it’s as close as you can get to Rolls-Royce level of comfort and opulence for the same money as a S-Class.

Century

Century

+

Parked next to "Opulence" in the dictionary

-

A canyon carver this is not

TL;DR

Century folk don’t drive, they get driven. This is the best way to get to and from meetings on world domination

Power

381HP • 376LB-FT + 224HP • 221LB-FT

Weight

5,225 LBS

Price

¥19,600,000 (~$182,470) List • ¥20,348,980 (~$189,440) As Tested

Image for article titled The Most Interesting Car Toyota Makes Is Too Luxurious for America

Image for article titled The Most Interesting Car Toyota Makes Is Too Luxurious for America

Advertisement

Image for article titled The Most Interesting Car Toyota Makes Is Too Luxurious for America

Image for article titled The Most Interesting Car Toyota Makes Is Too Luxurious for America

Image for article titled The Most Interesting Car Toyota Makes Is Too Luxurious for America

Image for article titled The Most Interesting Car Toyota Makes Is Too Luxurious for America

Advertisement

Image for article titled The Most Interesting Car Toyota Makes Is Too Luxurious for America

Image for article titled The Most Interesting Car Toyota Makes Is Too Luxurious for America

Image for article titled The Most Interesting Car Toyota Makes Is Too Luxurious for America

Image for article titled The Most Interesting Car Toyota Makes Is Too Luxurious for America

Advertisement

Image for article titled The Most Interesting Car Toyota Makes Is Too Luxurious for America

Image for article titled The Most Interesting Car Toyota Makes Is Too Luxurious for America

Image for article titled The Most Interesting Car Toyota Makes Is Too Luxurious for America

Image for article titled The Most Interesting Car Toyota Makes Is Too Luxurious for America

Advertisement

Image for article titled The Most Interesting Car Toyota Makes Is Too Luxurious for America

Image for article titled The Most Interesting Car Toyota Makes Is Too Luxurious for America

Image for article titled The Most Interesting Car Toyota Makes Is Too Luxurious for America

Image for article titled The Most Interesting Car Toyota Makes Is Too Luxurious for America

Advertisement

Image for article titled The Most Interesting Car Toyota Makes Is Too Luxurious for America

Comments
Welcome to zzdcar comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
Buying
At $9,900, Is This 1994 Volvo 940 Turbo Wagon a Sweet Swede?
At $9,900, Is This 1994 Volvo 940 Turbo Wagon a Sweet Swede?
Boxing Day may be over two months away, but that doesn’t mean we can’t appreciate the boxy efficiency of today’s Volvo. Let’s see if we can also appreciate what buying it should cost. I think we all tend to get tired of the old same-‘ol, same-‘ol that can creep...
Oct 31, 2024
The Prologue EV Is a Return to Simple, Sensible Honda Design
The Prologue EV Is a Return to Simple, Sensible Honda Design
Honda’s first big EV bet here in the States will be the , an SUV built atop General Motors technology. It’s due to arrive in 2024, but we’re getting an extra early look at it today, as Honda’s just revealed a small collection of exterior and interior photos. “A...
Oct 31, 2024
I've Got $45,000 To Blow On a Two-Door Money-Pit GT Car! What Should I Buy?
I've Got $45,000 To Blow On a Two-Door Money-Pit GT Car! What Should I Buy?
Griff is all about that #Jaloplyfe and has a decent chunk of change to blow on something with two doors, solid performance, and highway comfort. Reliability is a bit lower on the list. He is torn between offerings from Germany, Italy, or Britain. What car should he buy? (Welcome...
Oct 31, 2024
We Almost Got an Alfa Giulia-Based Challenger and Charger, But Dodge Changed Its Mind
We Almost Got an Alfa Giulia-Based Challenger and Charger, But Dodge Changed Its Mind
As you’ve probably heard by now, the for the and , Dodge’s muscle car duo that has been riding on the same LX-derived bones for roughly a decade and a half. They’ll leave us in 2024 to be replaced by an EV, likely very much inspired by the ....
Oct 31, 2024
Higher Interest Rates Mean Lower New Car Prices Won't Matter
Higher Interest Rates Mean Lower New Car Prices Won't Matter
There’s really no such thing as good news, or at least if there is, it comes with a price, literally. is reporting that prices may finally start to decline as 2022 wraps up, but higher interest rates will keep pretty much the same. While prices have come down a...
Oct 31, 2024
At $19,500, Could This Custom 2003 VW Beetle Pickup Your Spirits?
At $19,500, Could This Custom 2003 VW Beetle Pickup Your Spirits?
Today’s Volkswagen Beetle pickup has a clean title as confirmed by its Carfax. That means its custom booty was crafted not as the result of an accident, but just because. Let’s see if that laissez-faire attitude extends to its price. Owing to its design and features, one could easily...
Oct 31, 2024
Copyright 2023-2024 - www.zzdcar.com All Rights Reserved