Our Youtube channel receives millions of views every year, andCars.co.zais paid by Youtube every month for the adverts that are watched on our channel.Cars.co.za’s Head of Video, Ciro de Siena, travelled to Durban to visit the Provincial Command Centre for the search-and-rescue disaster response (located at Virginia Airport). Once there, he was honoured to meet Dr Imtiaz Sooliman – the founder of the Gift of the Givers Foundation – announce the donation and gain insight to the massive effort underway.
With tens of thousands of KwaZulu-Natal inhabitants still reeling from the widespread destruction and tragic loss of life caused by the devastating floods and mudslides that affected the province this month, Government and NGOs are working around the clock to find those who are missing, repair crucial infrastructure and provide humanitarian aid.One of the NGOs at the forefront of the relief effort is the Gift of the Givers Foundation, which does incredible work throughout our nation. Cars.co.za – South Africa’s leading motoring portal – appreciates the critical role of the Foundation and, in light of the recent tragedy in KwaZulu-Natal – is proud to support Gift of the Givers again.
Last year, Cars.co.za supported the Foundation with a donation that assisted in the distribution of blankets, care packages and soup kitchen supplies to the hard-hit Western Cape towns of Touws River and Riversonderend, and now the company has announced it will be donating R255 000 to Gift of the Givers to assist in KZN flood-relief efforts.As was the case last year, Cars.co.za will be donating all its YouTube revenue from the 2021/22 financial year to the Gift of the Givers Foundation, which means that the popular channel’s viewers have directly contributed to making the donation possible.
“Before COVID-19 arrived on our shores, we had advertising switched off on our YouTube channel to give our viewers the best possible entertainment experience,” explains Hannes Oosthuizen, Consumer Experience Manager of Cars.co.za. “However, when it became clear that the revenue generated by the channel could be used for good, we switched it on, and since then all our Youtube revenue has been donated to the Gift of the Givers Foundation, this year to the amount of R255 000. We thank our viewers for their support, as it is their views that have translated into this donation,” he concludes.
Account Name: Gift of the Givers
Bank: Standard Bank
Branch: Pietermaritzburg
Account number: 052137228
Branch Code 057525